Essay on role of media

Essay on role of media

Nov 27,  · In the modern world of quick communication and quick information, media plays a very crucial role. The original role of the media was and still is to give to the public all relevant information about occurrences in the country and the world. Now the written media includes a host of publications, dailies, fortnightly, weeklies, monthly all giving Jan 16,  · Role of the Media. The media has the role of strengthening the society. This is through airing the injustices that happen in the society and educating the society about their rights. The media has the role of shaping public opinion. It achieves this by providing a platform where the society can air their views. The media has a role to educate people. It should The Role of Media in the Society. Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. In ancient times when there was no newspapers and television, people used literature as source of information, some books like "the Iliad", and different stories about great kings, shows those people the information

Role of media selection in effective advertising media essay - Words - NerdySeal

This study will describe the consideration for effective advertising about the media selecting process. Main objectives of this paper are, essay on role of media, to determine the relationship between advertising and role of media selection; to set up the foundation for checking the effective advertising and media performance for the promotion of consumer product; to assist the corporate sector and media agencies to select that media for the advertising of their products and services which is most effective and approachable. There is no sufficient research or literature review are available on role of media selection in successful advertising, as a result this research contributes a lot in that area and will show that carefully selected media can make advertising more effective.

Advertising is a form of communication used to influence individuals to purchase products or services. It communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. Firstly a consumer product is generally any tangible personal property for sale and that is used for personal, family, or household for non-business purposes. The determination whether a good is a consumer product requires a factual finding, on a case-by-case basis Walter Thompson, Keith Mc Arthur [2]. For advertising effectiveness different media are used to convey their messages for consumer product like print, online, electronic and outdoor media.

Secondly the selection of media according to the target audience is really important for sale and promotion of particular product, because wrong media selection for product cannot convey their core message to the consumers. Online, print and outdoor media are mostly used in cities. On the other hand electronic media used in both villages and cities but specially radio used in rural areas, essay on role of media. For the effective advertising, one should choose the media very carefully so message can be easily convey to their target and desire consumer segment essay on role of media useful and efficient manner after that their advertising become fruitful, essay on role of media.

As a result in this way our adverting tools become more result oriented and successful. Hence, purpose of this study will be, develop a questionnaire on the variables which were defined above to calculate and checked the media participation in effective advertising. Latre explored how the changing role of advertising essay on role of media marketing is altering the behavior of advertisers and its implications for advertising-supported media. Advertisers are struggling to understand changes in audience media use and to changes in attention paid to commercial messages [1]. Television has increased slightly because of deregulation of the broadcasting markets or increase in cable and satellite expenditures.

Radio and outdoor remain stable with a tendency to improve, and internet has emerged as a significant player, confirming the trends apparent in the largest markets. Numberger and Schwaiger determined compared advertising effectiveness of cross media selection with pure internet and print advertising. Findings suggest that while a combination of internet and print advertising is more effective than only internet advertising with regard to brand attitude, no differences could be confirmed between advertising effectiveness of media combination and print. They founded that the knowledge about internet and cross-media advertising effectiveness, essay on role of media. Currium and Shoemaker researched several textbooks, journal articles, and advertising practitioners that indicated the advertising for many products should be directed toward the heavy users of the product category.

They suggested that advertising should be directed at current users of a brand to retain them or to users of competitive brands in an effort to attract them. Our dependent variable is advertising effectiveness for consumer product that is dependent on the four types of advertising forms given here, also the effective utilization of media are acting as moderating variable which strengthens or weakens the relation of rest of the two variables. Data about advertising effectiveness was collected through these four variables and questionnaire survey was conducted as this method is the vastly used by social science, management, and HRM researchers. Questionnaire survey data can provide useful statistics to the researcher, which can be used to describe how things are and why the phenomena occur Lewin, Therefore, by using this method it is very easy to quantify the answers to questions, essay on role of media, compare and contrast the responses to look for the relationship between variables and enables the generalization of responses.

The population of this study was general public and for this sample size of 25 was used. In order to get the overall summary of variable descriptive statistics will be used; moreover correlation will be calculated to find the relationship among different variables, essay on role of media. It also shows the direction of relationship between two variables. Following are the results that are analyzed with the help of SPSS software through the data gathered from questionnaire. Table above is showing the descriptive statistics that depicts the overall picture of all the five variables.

There are 5 responses that lead to the options strongly disagree, disagree, neutral, agree, and strongly agree. Number of observations of each variable is The above table shows the mean, minimum, maximum and std. deviation values respectively. Mean value calculated provides the idea about the central tendency of the values for a variable. For example if we observe the above output to appraise the average response rate or the respondent then we come to know the mean of different variables advertising effectiveness mean: 3. Here we see that for all variables the average response rate essay on role of media responded are lie within the option 3 is for Neutral and 4 is for agree.

The minimum option that is ticked by respondents is 3 and the maximum option that is ticked by respondents is 4. Standard deviation gives the idea about the distribution of the values of a variable from its mean value. So, the value of Standard deviation S. Table represents the table of correlations. The magnitudes of the above discussed correlations are greater than 0. All the above correlations are statistically significant at less than five percent level of significant. In the case of these correlations the null hypothesis of no correlation are rejected as the P-values are lesser than 0. The main objective of our study is to examine the role of media selection in effective advertising. Using a quantitative method that is to test the projected model in the background of Pakistan and to complete our research work has a sample size of 25 consumers and general public.

The main purpose of our research report is to lead the researchers and media people which select those media carefully while advertising their consumer products, essay on role of media. Early research has been focused on the media selection e. C Tai Numberger and Schwaiger ; etc. but very few studies have been conducted which worked on online media e. Kovacheva ; Tsotra and Janson etc. So there is sufficient research work is required in case of online and outdoor media in Pakistan. Through a broad literature reviews of articles that emphasis the on media in advertising effectiveness. This study also provides the essay on role of media of advertising of consumer products and print, online, electronic and finally outdoor media.

Questionnaire was developed for data collection purpose on five variables advertising effectiveness, print, online, electronic and outdoor media. This study is likely to contribute to the literature by examining the role of media selection in effective advertising. Through this research report advertising agencies and companies can take better decision in marketing of their products and services on the other hand through general public opinions in questioner it is know that on which kind of media the consumer have more trust.

In this study no sufficient relevant material was found to this topic in Asia specially Pakistan this means that decision makers in Pakistan are trying to improve advertising effectiveness without any proper analysis and market research. Descriptive analysis used to describe the data by using descriptive summary. Inferential analysis used to describe the relation between variables by checking the acceptance or rejection of hypothesis and to see the nature of relationship between variables. In inferential portion the study tested the relationship between advertising effectiveness AEprint media PMonline media Essay on role of mediaelectronic media EM and outdoor OD.

The descriptive analysis and correlations has been used for analysis purpose. The advertising effectiveness has been used as dependent variable as the representative of advertisement. The study found a relationship between AE and print media PMonline media OLelectronic media EM and outdoor OD. The AE is positively related to all independent media and all the variables are statistically significant. The correlation between AE and print media PMonline media OLelectronic media EM is significant but the strength between both of the variables essay on role of media moderate which shows that both variables have impact on each others.

But ODM does have weak effect on advertising effectiveness. These findings shows that there were be lots of other factors that play role in enhancing advertising effectiveness but our variables have only 35 percent out of which is very little although these studies only see the role of media selection in effective advertising so far in future studies it would be useful to include some other variables in the analysis as Advertising agencies and marketing policies etc may advances the value of the coefficient of determination? In spite of the contributions of the study, several factors may limit the value of the findings expected from the study.

First, this study is limited to the advertising sectorthus the results may not be valid in other industries secondly this study is also limited to single job of media center selected because it represents a main job in advertisement of consumer product and is critical to the success of any product. This study describes the facts of advertising effectiveness in a number of ways. It is found that essay on role of media companies select print, online and electronic media for their consumer product advertising they can get better results because these Medias have positive relation with advertising effectiveness.

But in case of outdoor media there is a lot of work is required to improve it because it have weak relation with advertising effectiveness so essay on role of media agencies should use this medium in some effective ways in order to advertise their products through outdoor media and make it successful medium for advertising. This finding Concurs with the hypothesis that choosing first three media companies can get better result and choosing outdoor media have less effective results. Different medias have been studied to see the advertisement effectiveness and hence it is recommended on solid grounds that to choose electronic, online and outdoor media for their consumer product advertising in urban areas because people of cities have not enough time to read ads in magazines and newspapers on the other hand in rural areas where electronic media Like radio is the most effective medium of advertising.

In the last, advertisers should use those methods of advertising which is according to knowledge, skills and abilities of their target customers. This work "Role of media selection in effective advertising media essay" was written and submitted voluntarily by your fellow student. You can use this sample for research and reference purposes to help create your own paper. The use of any parts of the work without proper citation is forbidden. Role of media selection in effective advertising media essay. If you have any idea how best to write about Role of media selection in effective advertising media essay, please contact us immediately.

We would like to know more: [email protected]. Essay, essay on role of media, 8 pages 2, words. Download PDF DOCX. Subject: Others. Add to Library Added to Library Add to Essay on role of media Remove. Published: April 17, Updated: April 17, Language: English Downloads: 5. Keywords-consumer, media selection, promotion Introduction Advertising is a form of communication used to influence individuals to purchase products or services. Data Methodology The theoretical framework that can be derived from discussions could be drawn as: Our dependent variable is advertising effectiveness for consumer product that is dependent on the four types of advertising forms given here, also the effective utilization of media are acting as moderating variable which strengthens or weakens the relation of rest of the two variables.

Analysis Following are the results that are analyzed with the help of SPSS software through the data gathered from questionnaire. Results The main objective of our study is to examine the role of media selection in effective essay on role of media. Limitations These findings shows that there were be lots of other factors that play role in enhancing advertising essay on role of media but our variables have only 35 percent out of which is very little although these studies only see the role of media selection in effective advertising so far in future studies it would be useful to include some other variables in the analysis as Essay on role of media agencies and marketing policies etc may advances the value of the coefficient of determination?

Conclusion This study describes the facts of advertising effectiveness in a number of ways. I found this helpful I found this helpful This is not helpful This is not helpful. Your votes help us become better! Share to Facebook Share to Twitter Share to Reddit Share to LinkedIn.

Write an essay on the role of media in English, Essay on the role of media

, time: 6:20

Nov 27,  · In the modern world of quick communication and quick information, media plays a very crucial role. The original role of the media was and still is to give to the public all relevant information about occurrences in the country and the world. Now the written media includes a host of publications, dailies, fortnightly, weeklies, monthly all giving Jan 16,  · Role of the Media. The media has the role of strengthening the society. This is through airing the injustices that happen in the society and educating the society about their rights. The media has the role of shaping public opinion. It achieves this by providing a platform where the society can air their views. The media has a role to educate people. It should Jan 01,  · media should be equal and fair in its reporting of incidents and issues. It must be diverse and responsible towards society. Based on the following premises: Reconcile the ideas of freedom and independence with responsibility towards society. Media should support democratic political principles. Create a form for different viewpoints